Content marketing is becoming an increasingly important part of brands’ overall marketing mix, but many leaders are still unclear about what works and what doesn’t.
When educating clients on the benefits of content marketing, agency executives should be prepared to devise a strategy that ensures a maximum return on this investment. How often to publish, what channels to use, and how to measure its effectiveness should all be planned out carefully to avoid creating content for content’s sake.
Below, eight agency executives from Forbes Agency Council share what components should always be included in a fruitful content marketing campaign.