The 4 Key Principles of Modern Product Design

The 4 Key Principles of Modern Product Design

Great products today are defined by great design, especially in the age of social media, where what consumers say about you matters as much as your direct marketing plan.

Having led multiple product teams, advised numerous startups and most recently served as the CTO of an online marketing solution for small- and medium-sized businesses, I’ve seen firsthand how design has evolved. In the age of mobile, social and data, here are four key principles to keep in mind as you approach the design process.

What's Driving the 5 Biggest Internet Trends

What's Driving the 5 Biggest Internet Trends

As the CTO of a marketing technology company, my main challenge is to keep up with rapid changes in technology and consumer behavior in order to create differentiated growth.

In the last 10 years, mobile and social media have disrupted advertising, software and consumer electronics. Just like the rise of the PC and internet a decade before, these are foundational disruptions.

Multiple groundbreaking technologies are looking to change how we interact with products, companies and each other, and they are being driven by a perfect storm of dependent innovation.

It's an exciting time, particularly in five key areas.

How Facebook Could Dominate Local Commerce, Advertising and News

How Facebook Could Dominate Local Commerce, Advertising and News

As president and co-founder of an online marketing platform, I’ve seen tremendous shifts around local commerce the past few years. Local news and print marketing have been upended by online equivalents that offer more personalized discovery, powered by social feedback. Local businesses already know that the lion’s share of their marketing should be online, and that’s how they’re earning customers’ loyalty today.

We’re increasingly seeing winner-take-all economics, and it’s no surprise to see industry leaders investing to capture their market. One company that is uniquely positioned to run the gauntlet is Facebook FB -2.94%, which has been less publicly putting together assets that could disrupt local search, local news and loyalty marketing — and, in the process, solidify its local advertising proposition. But for Facebook to establish itself in the local space, it will require bolder steps and an integrated vision. Here’s what that might look like.

3 Tips to Help Small Businesses Get More Customers in a Post-Google Search World

3 Tips to Help Small Businesses Get More Customers in a Post-Google Search World

Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. In the local space, about 50% of searches are done on directories and map apps – further fragmenting an already dizzying number of ways customers find out and select small businesses.

Unfortunately, fragmentation is not going away, but there are some key ways to focus on taking advantage of the opportunity in a post Google dominated world.

First Data and LocalVox: Closing the Loop Between Online Marketing and Local Transactions

First Data and LocalVox: Closing the Loop Between Online Marketing and Local Transactions

Yesterday, we announced a very exciting partnership between LocalVox and First Data, a global leader in transaction processing that is rapidly establishing themselves as a solutions provider for businesses that want to optimize the entire client experience.  They are focused on “delivering an integrated buying experience today’s consumers demand—anywhere, any time and on any device.”  Together, we are poised to deliver the next generation of local marketing services – smarter, more effective and trackable to revenue – the holy grail of local online marketing.

LocalVox Goes Big With a Company-Wide Ice Bucket Challenge for Made In NY Startups

LocalVox Goes Big With a Company-Wide Ice Bucket Challenge for Made In NY Startups

At LocalVox, we tend to go big when rising to a challenge.   Whether it be making the complex world of local marketing simple, effective and affordable OR responding to a social media challenge.

The LocalVox team rose to the ALS Ice Bucket Challenge of President Trevor Sumner by doing a company-wide ice bucket challenge and challenging other Made in NY startups to step up and do a per head contribution on their behalf.  Here’s App Nexus CEO Brian O’Kelly.  Still waiting for Howard Lerman at Yext and Stuart Wall at SignPost.

What Mary Meeker’s Internet Trends Report Means for the Local Marketing Industry

What Mary Meeker’s Internet Trends Report Means for the Local Marketing Industry

t’s always with great anticipation that I open up Mary Meeker’s annual Internet Trends Report.  The report always includes some really interesting data that helps me understand how the Internet and technologies associated with it are changing and there are always several big themes that create new foci for the year ahead.   This year is no different and I thought I would share some of those takeaways in the context of the local marketing industry.  Arguably how the Internet affects local commerce was one of the biggest themes this year and that starts with mobile…

The End of the Paid Media Addiction

The End of the Paid Media Addiction

Going through my Twitter stream today (owned media) I caught a headline and video on TechCrunch that resonated a lot with my thinking lately about marketing spend and how many companies struggle with earned and owned media- and hence this blog post that you are reading (earned media).   An SEO software company, Conductor, launched a new campaign called the End of Paid Media and it’s great!