I have over 15 years of experience building innovative technology companies, products and teams with a focus on Software as a Service (SaaS), marketing technology, business process management, media distribution, social communities and mobile applications.

 

I've led and experienced seed and venture fundraisings, IPOs, successful acquisitions and several failures from which I have learned a lot.  I am an executive; product, marketing and engineering team lead; advisor; and sometimes angel investor. 

If you are looking for my resume, feel free to check my LinkedIn profile here.  It will outline the companies I have served and led and my accomplishments.  Since you are here, I hope to take you through the lessons from my journey and why I am better for each and every one of my experiences.  It's been a wonderful journey that has helped me truly understand building companies, brands and platforms.  

My passion is in building great products through a customer-centric approach that understands both the entire product lifecycle and the holistic, multi-department delivery for success.


LocalVox - Local Online Marketing Made Simple

Co-founder, President and CTO

I co-founded LocalVox with David Pachter.  Over 5 years, we grew the company from idea to business model to seed pitch to company formation to series A and successful acquisition by TBC Holdings, a wholly owned subsidiary of The Blackstone Group.  I was in charge of Marketing, Product and Engineering as we grew the team to over 100 employees and 8-digit revenues.  I oversaw two social media technology company acquisitions.

LocalVox was successfully acquired by TBC Holdings, a wholly owned subsidiary of the Blackstone Group, where it continues to enjoy exponential growth.  

 

LocalVox accolades include:

  • One of the hottest / fastest growing NYC startups by Forbes, Business Insider and Huffington Post
  • A top SEO tool by VentureBeat, TopSEOs, and Entrepreneur
  • Best social media app by Social Media Today, American Express Open Forum and Entrepreneur
  • Top small business app by Wired Magazine, Good Day New York, Fox Business, LinkedIN and Forbes

 

 

Key Learnings and Experiences

  • Seed and venture fundraising strategy and execution.  Learning from all the "no's" to get to "yes" while remaining confident in the path ahead.
  • Running a high-velocity product organization of 3 product managers and 12 engineers
  • Navigating a successful hard pivot from hyperlocal publishing company to local marketing software company and making the difficult decisions that come with that dispassionately
  • Managing SaaS company metrics and business modeling (CaC:LTV ratios, cohort analyses, payback periods, etc.)
  • Creating a large scale inbound marketing machine with minimal investment
  • Closing large, strategic partners as part of investment and competitive exit strategy (FirstData Corporation, The Berry Company)
  • Merger and acquisition management and technology integration (Postling and MarketMeSuite)
  • Creating scalable processes for sales, client support, accounting and data management
  • Hiring and directly managing a >50-person organization
  • Deep technical understanding of local SEO, social media, social reputation management, email marketing and mobile.
  • Company operations - mission-driven culture development, office management, accounts payable and receivable management and recruiting
  • Startups are often a war of attrition.  Overcoming tremendous challenges and enduring significant personal sacrifice to make LocalVox successful.  It was a true test of what's needed and what you are willing to give up to make success happen.

 

 


Weplay - For the Love of the Game 

VP of Product Marketing

I was employee number seven at Weplay, a social network for youth sports funded by Creative Artists Agency, LeBron James, Derek Jeter, Peyton Manning, Jennie Finch and other high profile athletes. I was responsible for Marketing and Product Management of Media Products.  Weplay was bought by TeamSnap several years after I left.

 

 

 

Key Learnings and Experiences

  • Developing highly-engaging social products that leveraged the dynamics of social communities with multiple roles and motivations (kids, parents, coaches, leagues) with 2 product managers and 8 engineers.
  • Integrated product lifecycle messaging and customer retention programming - a key challenge for a company struggling with sports seasonality
  • Created business models to support the CEO successfully raising ~$10m in the second two rounds of funding and supporting the CEO in board meetings
  • Large scale customer acquisition via SEM, SEO and social media to drive CPAs below $1.50
TJ Marchetti.jpg

"There are mission-driven people and then a step above them all is Trevor. When I'm hiring a product or marketing lead it's all about their ability to effectively get the right things accomplished and Trevor is a machine. A sharp, creative and thoughtful one, but nonetheless an execution savant."

TJ Marchetti

CMO at Awesomness TV, SVP of Digital Marketing at Disney Studios, VP of Social Media at MTV Networks, SVP of Product Weplay


Narrowstep - The TV on the Internet Company

Director of Product Management and Marketing

Narrowstep was a Digital Asset Management and proprietary Content Delivery Network (CDN) for long- and short-format IP video delivery.  The solution and network was based on Windows Media Server at a time when the industry was rapidly transitioning to Flash Player.   It's customers included ITV, The Discovery Channel, Syfy, and other leading video distributors.  I was responsible for Marketing and quickly expanded my responsibilities to include managing the Product organization, including a brief stint as interim CTO.  Narrowstep was acquired by KIT Digital.

 

Key Learnings and Experiences

  • Successful implementation of subscription payments system based on proprietary DAM integration with Cybersource and Paymentech - enabling non-advertising subscription revenue and near-term viability of the company.  Quickly promoted to Head of Product managing 2 product managers.
  • First exposure to agile development process methodology and successful integration into the company.
  • Promotion to Interim CTO and first-time running all aspects of product and engineering with 8 engineers.
  • Responsibility for all marketing and messaging including website and brand relaunch, which doubled reach and lead effectiveness within 2 months.
  • Complete responsibility for management and customization of Salesforce.com CRM system across global sales organization.  Really dug deep into sales alignment with process optimization and lead generation.  Became a certified Salesforce professional.

"If I were starting a technology company from scratch, I would hire Trevor in a heartbeat as one of the core leaders in driving the product strategy. Trevor has strong technical skills, understands the technology landscape, and has a solid understanding of business fundamentals. He is creative, bright, strategic, flexible, energetic and has great leadership skills. He will be a tremendous asset to whatever organization that he joins."

Ellyn Ito

Chief Administration Officer at Granahan McCourt, Managing Director at Sigma Integrated Resources, SVP Narrowstep, 


Lombardi Software - Business Process Management Software

Senior Product Marketing Manager

Lombardi was a leading Business Process Management (BPM) software platform.   I entered the company as employee ~20 and led their New York sales efforts as the Regional Sales Engineering Lead.  Over time, I transitioned into Product Marketing where I found a greater sense of ownership and was able to scale my efforts across all revenue generating activities.  IBM acquired Lombardi Software for $176m.  

 

 

Key Learnings and Experiences

  • Starting a regional office and sales territory from scratch with a Sales Director
  • Closing the largest enterprise deal at the time in Pfizer, Inc and growing the largest regional partner network (BearingPoint, Arvato Systems, etc.)
  • Reduced sales cycles by 20% by understanding the importance of sales training and marketing information accessibility.  Consolidated and expanded all sales messaging and support into an Intranet that included product messaging by industry, case studies, pitch docs. Wrote most of the content. Learned a lot about writing concisely for marketing. Thanks, Jim Rudden!  
  • My first foray into SEO/ SEM in which I doubled website traffic within 2 months of ownership and doubled lead generation by halving the cost per inbound lead
  • Drove 100% YoY sales growth every year I was in marketing
  • Lombardi also drove me deeply into understanding process, automation and scale, lessons that I would use often thereafter

 

"Trevor has an extraordinary skillset - technical knowledge, marketing, solution mapping to products and sales/business development. He delivers this in a simple, understandable method that creates value for any organization (including the two companies we worked together at). He has always contributed to direct revenue, patnerships and overall strategic/corporate performance. I have met few professionals like him."

Tony YI

VP of Strategic Partnerships at Videology, Global VP of Strategic Partnerships at Add This, SVP of Business Development at Narrowstep, Senior Director of Business Development at Lombardi

 


Tantau Software / 724 Solutions - Highly scalable, resilient WAP gateways and carrier-grade mobile Internet solutions

Director of Product Marketing and Technical Business Development

I started at Tantau software which was an offshoot of the High Performance Research Center of Tandem, the engineers that created the most fault-tolerant, highly available hardware/software solutions in the world.  Tantau used this architecture to build carrier grade wireless Internet infrastructure to carriers (such as Sprint) and large enterprises.  Tantau was acquired by 724 Solutions, the largest IPO in Canadian history for $120m in stock.  

 

 

Key Learnings and Experiences

  • Responsible for technical and go to market strategy for the OEM group, and the team;s success became the model for the combined company moving forward.
  • Grew partnership revenue from $0 to $10 million in the first year earning the Tantau Performance Award
  • Managed product strategy and delivery through key partners such as Hewlett Packard, Sun, ZTE, Nokie and Ericcson
  • Understanding high availability architectures and applications.  "No single point of failure," is now a life motto
  • Understanding that analyst predictions can be very wrong and adjusting strategy accordingly.  In 2001, Gartner predicted wireless Internet would be bigger than traditional Internet in 3 years.  That happened a decade later.

"Trevor was instrumental in the OEM group being responsible for not only the integration plumbing between products but the go-to-market strategy as well. He was involved from pre-sales to deployment and his product marketing/management abilities shined."

Lance Gibbs

Founder of BP3 Global, Managing Director of Transformation Servives at Lombardi Software, Principal of Professional Services at 724 Solutions


Trilogy / pcOrder - e-Commerce, configuration and pricing for complex industries and distribution models

Head of PRODUCT MANAGEMENT AND Technical Sales - 2nd Tier Manufacturers Group

Trilogy built large scale eCommerce, configuration and pricing systems for Fortune 500 clients.  They helped Boeing configure 747's, Sun configure servers, and helped the computing industry deliver products through a multi-tier distribution from Manufacturer to Distributors to Resellers to the Customer.  Though Trilogy was private, the success of pcOrder led to an IPO that valued the company at over $300 million.  I started as a Sales Engineer and Product Manager and was quickly promoted to the Head of Product and Technical Sales for the 2nd Tier Manufacturing Group. 

 

Key Learnings and Experiences

  • Grew a new product and sales group from $0 to $4 million in revenue within the first 6 months
  • pcOrder was first my job out of college, during the Internet boom.  I experienced all the exuberance and the consequential crash.  It taught me a lot of about being resistant to hype and focusing on business fundamentals and value delivered
  • Learned a lot about sales and sales support, especially in emerging technology markets and traditional, large-scale organizations
  • Certified in SPIN Selling, Target Account Selling and other sales methodologies

 

Michael Ma

"While Trevor is a savvy technologist, his true strengths lie in understanding business problems and the people behind them - a powerful combination in working on a deal. Internally, he is a joy in the office, bringing humor, passion, and fun to all those he worked with."

Michael Ma

Founder and President of Coeio, SVP of Digital Products at Bank of America, Head of Retail Advertising at The Vanguard Group, Business Development Manager at Trilogy/pcOrder