Seven Rules For Digital Copywriting All Brands Should Follow

For any brand, its “voice” is communicated via smart, concise copy that communicates how its offerings align with the customer’s needs and values.

In order to create copy that inspires, however, agency executives must conduct extensive research on how to craft a message that will resonate most: this could range from creating buyer personas to determine the attitudes of those to whom the copy is catered, or speaking with emotion to build a deeper bond between company and consumer.

Below, seven agency executives from Forbes Agency Council share their top tips for effective digital copywriting.

Read the article here.