Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. In the local space, about 50%1 of searches are done on directories and map apps – further fragmenting an already dizzying number of ways customers find out and select small businesses.
3 Tips to Help Small Businesses Get More Customers in a Post-Google Search World