online video instruction

It's not what you say, it's how you say it

I continue to be reminded in every day conversations both in business and socially that how you demonstrate the idea is almost as important as the idea itself. And with the struggles we have in healthcare, the economy and the environment, it's almost impossible to see the big picture.

Is 1 trillion dollars enough of a stimulus package? Does cutting 1.5% of health care cost growth save the system? How important is domestic recycling to the problem of waste management (Answer: domestic waste is 1/70th of industrial waste).

As annoying as the UPS commercials are, they do show the power of graphical teaching through video. Here's an even better example, one that predated UPS's chalkboard that brilliantly explains the environmental challenges we face.

Einstein once responded to a woman's questions about math, "Do not worry about your difficulties with math. I assure you mine are greater." The focus being on the untold complexity of Einstein's understanding. Instead, think about the relative simplicity of the woman's mathematical model.

With ideas as groundbreaking as we are throwing around, how do you let people build simple, comprehensible understandings of things that are complex beyond their reach?

Perot did it with chicken farming in Arkansas. Gore did it with global warming. And TED does it with everything. Shouldn't we be creating video presentations rather than press releases and press conferences?

PS Let me reiterate check out

Instructional Videos on the Web

This is an interesting follow up to the original piece by Kansas State professor Jon Burg describing how the web changes information. It also shows the value of video to captivate and communicate key ideas. Video instruction over the web I predict will become a huge market. Already pitching some ideas to people for niche market segments. Where is expertise hard to find? What instructional videos would you watch? Knitting? Tae Kwon Do? Open Heart Surgery? The opportunities are endless. And the imagination for how to convey ideas over video are as well.

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