Great products today are defined by great design, especially in the age of social media, where what consumers say about you matters as much as your direct marketing plan.
Having led multiple product teams, advised numerous startups and most recently served as the CTO of an online marketing solution for small- and medium-sized businesses, I’ve seen firsthand how design has evolved. In the age of mobile, social and data, here are four key principles to keep in mind as you approach the design process.
As the CTO of a marketing technology company, my main challenge is to keep up with rapid changes in technology and consumer behavior in order to create differentiated growth.
In the last 10 years, mobile and social media have disrupted advertising, software and consumer electronics. Just like the rise of the PC and internet a decade before, these are foundational disruptions.
Multiple groundbreaking technologies are looking to change how we interact with products, companies and each other, and they are being driven by a perfect storm of dependent innovation.
It's an exciting time, particularly in five key areas.
As president and co-founder of an online marketing platform, I’ve seen tremendous shifts around local commerce the past few years. Local news and print marketing have been upended by online equivalents that offer more personalized discovery, powered by social feedback. Local businesses already know that the lion’s share of their marketing should be online, and that’s how they’re earning customers’ loyalty today.
We’re increasingly seeing winner-take-all economics, and it’s no surprise to see industry leaders investing to capture their market. One company that is uniquely positioned to run the gauntlet is Facebook FB -2.94%, which has been less publicly putting together assets that could disrupt local search, local news and loyalty marketing — and, in the process, solidify its local advertising proposition. But for Facebook to establish itself in the local space, it will require bolder steps and an integrated vision. Here’s what that might look like.
As the publisher of the largest local business newswire, I know there is a great and growing demand from organizations, businesses and community leaders seeking to push their messages out to a largest possible audience. Why not? 78% of CMOs think that custom content is the future of marketing.
t’s always with great anticipation that I open up Mary Meeker’s annual Internet Trends Report. The report always includes some really interesting data that helps me understand how the Internet and technologies associated with it are changing and there are always several big themes that create new foci for the year ahead. This year is no different and I thought I would share some of those takeaways in the context of the local marketing industry. Arguably how the Internet affects local commerce was one of the biggest themes this year and that starts with mobile…