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Trevor Sumner - Technologist, Adventurer, New Yorker

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Observations from the land of confusion
October 15, 2006

Drug Naming Gone Too Far?

Observations from the land of confusion
October 15, 2006
As a product marketer, I appreciate embedding messaging in your brand. Celebrex makes me want to celebrate. Viagra makes me feel more vital.

But have we gone too far when we have prostate medicine named FloMax?

5 bucks goes to the person who can suggest the best new drug name ... Post on the blog.
Newer PostCPR Needed for the NYPD
Older PostOn Taking Notes
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