In the Press
On this IoT For All podcast episode, Trevor Sumner, CEO of Perch, discusses how Perch is changing the physical retail industry, what the store of the future looks like and how retail jobs will be affected by new technology.
Trevor Sumner, CEO of Perch Interactive, discusses how the retail marketing tech company created a dynamic fragrance experience for Macy's, as well as why today's department stores should focus on engaging, digital-rich, limited-time experiences to compete with their DTC counterparts.
Holiday demand is continuing to surge In-store and online, with in-store sales forecasted to rise 4.4% year-on-year and online sales estimated to grow by 16.6%.
In order for retailers to capture and maintain consumer attention they will need to design sharable experiences with an abundance of personalized products.
Trevor Sumner, CEO of Perch Interactive sat down with Retail Touch Points to outline the top three simple tips that will help retailers thrive this Holiday season!
When you look at the fashion and tech industries, both continue to be a breeding ground for innovation. In both worlds, change is constant, and today it’s hard to ignore how technology is transforming the apparel retail space. Shoppers have shifted from browsing racks in clothing stores to browsing AI-powered recommendation engines in e-commerce sites to find their next outfit, forcing traditional apparel retailers to rethink their business strategies and adapt next-level technologies to create differentiated shopping experiences in-store.