As president and co-founder of an online marketing platform, I’ve seen tremendous shifts around local commerce the past few years. Local news and print marketing have been upended by online equivalents that offer more personalized discovery, powered by social feedback. Local businesses already know that the lion’s share of their marketing should be online, and that’s how they’re earning customers’ loyalty today.
For emerging brands, generating buzz and user interest is critical. While nearly all businesses face some initial challenges when building brand awareness, it can be particularly difficult for businesses that fall into categories that are perceived less “sexy” than others, such as healthcare or biotech. Read more on Forbes.
For any brand, its “voice” is communicated via smart, concise copy that communicates how its offerings align with the customer’s needs and values.
In order to create copy that inspires, however, agency executives must conduct extensive research on how to craft a message that will resonate most: this could range from creating buyer personas to determine the attitudes of those to whom the copy is catered, or speaking with emotion to build a deeper bond between company and consumer.
Below, seven agency executives from Forbes Agency Council share their top tips for effective digital copywriting.
When it comes to generating awareness, Facebook FB +1.10% may just be the single most important social media platform to insert your brand into the conversation. Unfortunately, the competition is fierce and your paid advertising may just not be yielding the ROI you were hoping for.
Luckily, there are numerous avenues to garnering more Facebook fans organically — but doing it the right way is key. Read more here on Forbes.
It’s no secret that agency life can be grueling. Between managing client expectations and turning projects around under the tightest of deadlines, it takes a certain type of person to handle the oftentimes demanding workload.
While agencies often have a reputation of having a high rate of turnover, seeking out candidates with determination and deep understanding of the business could help you retain the best talent in the industry. And other qualities, such as an attention for detail while also being able to recognize the big picture, should not be overlooked.
Content marketing is becoming an increasingly important part of brands’ overall marketing mix, but many leaders are still unclear about what works and what doesn’t.
When educating clients on the benefits of content marketing, agency executives should be prepared to devise a strategy that ensures a maximum return on this investment. How often to publish, what channels to use, and how to measure its effectiveness should all be planned out carefully to avoid creating content for content’s sake.
Below, eight agency executives from Forbes Agency Council share what components should always be included in a fruitful content marketing campaign.
If you skip to page 29, you can see some really nice coverage we received about LocalVox and our innovative approach to search engine optimization (SEO). Some quotes and overview of LocalVox and our evolution.
Feedback from industry leaders on tips and tricks to generate more leads from webinars. One of my suggestions to increase attendance and target people who don't convert on the landing page is to use retargeting ads. At that scale they are remarkably cost effective.
The article is posted on BusinessCollective.