Feedback from industry leaders on tips and tricks to generate more leads from webinars. One of my suggestions to increase attendance and target people who don't convert on the landing page is to use retargeting ads. At that scale they are remarkably cost effective.
The article is posted on BusinessCollective.
Talk to a Previous Company That Had A Period of Failure
The true test of a great investor is how they react when times are tough. Do they disengage? Provide helpful guidance and introductions? Do they redouble their efforts? Every investor has had struggling investments. Find out who in their portfolio went through tough times and get the skinny about what it’s going to be like for you when you face your most important challenges.
Getting emotional will not help you solve your issue. Always be dispassionate and analytical to find the best path forward at this critical time. What's more, everyone will be looking at you to set the tone. Getting emotional can yield untold organizational costs down the line, from productivity to employee retention, etc. Keep cool. This too shall pass.--Trevor Sumner, LocalVox
Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. In the local space, about 50%1 of searches are done on directories and map apps – further fragmenting an already dizzying number of ways customers find out and select small businesses.
Five to ten years from now we will be amazed by how uninformed our business decisions are by available data. Internal and third party data sources are more accessible than ever and smart IT leaders are being proactive in how to take advantage of opportunities to gain visibility, predict insight and provide greater client value. But the challenge is that a clean data architecture has to be built into the system to get the benefits. Trying to clean data going backwards is onerous, expensive and often fails to answers the questions you really want to ask.— Trevor Sumner,
Smartblogs asked leading entrepreneurs what made their onboarding effective and I discussed the importance of getting close to the customers, the sales team, the pitch and most importantly to revenue by listening to sales calls, even if you are an engineer.
A link to the post can be found here on SmartBlogs.
Some high level advice I gave through a published article on Inc.
- It's about people
- Act like owner. Be a founder.
- Be smart with your money.
Of course the interesting bits are in the details. Read them here on Inc.
Not Having a Strong Second Option
Investors are very good at their job: maximizing their return. When you only have one option, you will get squeezed because you have no leverage. Another funding option, a no-funding operating plan, or a M&A option is critical to getting the terms you need in the timing you want. Create urgency by ensuring competition on both sides of the deal. – Trevor Sumner, LocalVox
A primary function of HR is to instill process and compliance in a complex world of regulations, vendors, process and internal people. They will be a key advocate of your culture, need to be approachable in sensitive situations and must know how to tow the line absolutely in difficult situations. — Trevor Sumner, LocalVox