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Featured Press and Opinions
Amazon’s Alexa was the breakout hit that took consumers and analysts by surprise in 2016, with over 20 million devices sold in the U.S. alone. Both Apple and Google have invested significant research and development into voice assistant technology embedded in the mobile operating system. Language is the fastest and most natural way for humans to provide input, and natural language processing has become sophisticated enough to understand most of what we say.
In fact, some product strategists are suggesting new products be designed with voice in mind first, a repackaging of the “mobile first” revolution. As a startup founder, CTO and a lead mentor at New York City’s largest accelerator program, I spend much of my time educating myself on transformative technologies. Voice has one of the greatest potentials for massive disruption and opportunity.
So, why aren’t we talking to more apps?
Great products today are defined by great design, especially in the age of social media, where what consumers say about you matters as much as your direct marketing plan.
Having led multiple product teams, advised numerous startups and most recently served as the CTO of an online marketing solution for small- and medium-sized businesses, I’ve seen firsthand how design has evolved. In the age of mobile, social and data, here are four key principles to keep in mind as you approach the design process.
For any brand, its “voice” is communicated via smart, concise copy that communicates how its offerings align with the customer’s needs and values.
In order to create copy that inspires, however, agency executives must conduct extensive research on how to craft a message that will resonate most: this could range from creating buyer personas to determine the attitudes of those to whom the copy is catered, or speaking with emotion to build a deeper bond between company and consumer.
Below, seven agency executives from Forbes Agency Council share their top tips for effective digital copywriting.
When it comes to generating awareness, Facebook FB +1.10% may just be the single most important social media platform to insert your brand into the conversation. Unfortunately, the competition is fierce and your paid advertising may just not be yielding the ROI you were hoping for.
Luckily, there are numerous avenues to garnering more Facebook fans organically — but doing it the right way is key. Read more here on Forbes.
It’s no secret that agency life can be grueling. Between managing client expectations and turning projects around under the tightest of deadlines, it takes a certain type of person to handle the oftentimes demanding workload.
While agencies often have a reputation of having a high rate of turnover, seeking out candidates with determination and deep understanding of the business could help you retain the best talent in the industry. And other qualities, such as an attention for detail while also being able to recognize the big picture, should not be overlooked.
Content marketing is becoming an increasingly important part of brands’ overall marketing mix, but many leaders are still unclear about what works and what doesn’t.
When educating clients on the benefits of content marketing, agency executives should be prepared to devise a strategy that ensures a maximum return on this investment. How often to publish, what channels to use, and how to measure its effectiveness should all be planned out carefully to avoid creating content for content’s sake.
Below, eight agency executives from Forbes Agency Council share what components should always be included in a fruitful content marketing campaign.
If you skip to page 29, you can see some really nice coverage we received about LocalVox and our innovative approach to search engine optimization (SEO). Some quotes and overview of LocalVox and our evolution.